AMERICAN PIKE
BRANDING & APPAREL
CLIENT WORK // 2022
With recruitment season being essential to a fraternity, strong and consistent “rush themes” are needed to create a sense of unity and togetherness. The Theta Omicron chapter needed to make a rendition of “The American Pike” theme with clean and bold designs for their social media and rush shirts.
This flyer taught me the importance of utilizing alternative forms of hierarchy to organize information while following branding. Simple adjustments can make a big difference.